Prior to deciding to select what you believe is the ideal color off Pantone Colour Books, stop for a second and consider your audience. This is particularly important if you’re marketing or selling globally as an alternative to locally. You see, different colors have different meanings to different people. If you’re new to the cultural significance of a certain color this product, brand, or identity you’re promoting could end up failing before it has a opportunity to remove! Let’s take a close look on the cultural significance of color in 2 of today’s emerging economies.
In China, the hue red is perhaps the most significant. No where is that this color more prominent than on the Chinese flag. Representing good fortune and joy, red is probably the most used colors during Chinese holidays and family gatherings. It is also the colour the Chinese associate with fire, one of the five elements its people believe create exactly what exists in general.
Interestingly, as the color black in Western culture represents mourning, the symbolic color for mourning in China is white. Yellow is the color the Chinese associate with another in the five elements, planet earth, and thus, this color represents royalty.
In India, the colour red represents something quite different: Purity. That’s unlike Western cultures the location where the color white is commonly used to symbolize purity. Indian brides traditionally wear red gowns and as soon as married their foreheads are adorned by using a red dot or tikka, the symbol of commitment. Because the wedding represents 81dexrpky beginning of a union of two individuals, the color red also symbolizes fertility and prosperity. The colour green represents the harvest or possibly a new beginning and, as with America, green is symbolic of nature. In India green can also be the hue utilized to honor Islam.
As common as green is, don’t use it if you plan on doing business with Indonesian people. That’s because in Indonesia, green is really a forbidden color. In countries with dense jungles like those who work in South America, green represents death. But in between East, green may be the shade of luck. In Iran, blue symbolizes immortality and in Saudi Arabia, yellow represents reliability and strength.
Color has tremendous cultural significance and selecting the wrong color can spell disaster. So don’t whip from the Pantone color system and randomly choose. Instead, know your audience and then make sure you do your research!